Tarsha Whitaker Calloway

Board Member


Tarsha Calloway has extensive experience in leadership development and business strategy, in both for-profit and non-profit sectors.

Ms. Calloway has held management positions in marketing and sales at Marriott International, US Airways and Porsche Cars North America, where she has been highly successful in developing and strategies designed to reduce costs, drive business growth, and respond to evolving customer and constituent needs. In the non-profit sector, Ms. Calloway has developed strategies at the American Cancer Society designed to generate revenue and create partnership synergies, focused on corporate engagement, executive philanthropy and community mobilization. She has also trained and coached fundraising professionals on effective fundraising techniques, prospecting and closing deals. Ms. Calloway has also led the Society’s efforts to develop and expand its organizational diversity and inclusion strategy. She is currently Vice President for Advancement the Woodruff Arts Center where she leads central fundraising, development operations, development communications and donor relations.

Ms. Calloway has experience leading strategy and providing direction for multi-dimensional executive and corporate engagement initiatives for multi-million dollar nonprofit organizations. Ms. Calloway is a feature columnist for NonProfit PRO magazine and writes a monthly blog, Fundraising Connections, where she shares her insights and expertise on corporate engagement and philanthropy; diversity and philanthropy; and foundation funding strategies. She also holds a professorship at LaGrange College, teaching The President, the Board and Strategic Planning for the Masters of Arts in Philanthropy and Development Program.

Ms. Calloway is very active in her community. Some of her involvement include Board of Directors for Leadership DeKalb; the Board of Directors for the National HBCU Hall of Fame; former Board Chair of the American Shakespeare Theater Company. She holds an M.B.A. in International Business from Mercer University Stetson School of Business and a Bachelor of Arts in Journalism and Theater from Texas Southern University. Ms. Calloway was named a 2019 Woman of Distinction for Community by the Atlanta Region of March of Dimes, the 2018 Nonprofit Professional of the Year and the Atlanta Journal Constitution 2018 Woman of the Year.

Ms. Calloway resides in Atlanta, GA with her husband and son.