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How to Use Local Media to Promote Your Team

By: Tina Shaffer

Using local media to promote your Destination Imagination team is a great way to show your community the amazing things you are doing. It’s also an opportunity for you to promote a fundraising event your team is hosting or a DI tournament your team will be attending.

One of the best ways to do this is to contact your local newspapers, TV stations and radio stations. To help, we’ve created a press release template for DI teams. Complete the press release and email it to your media outlets. To ensure your email isn’t marked as spam, we encourage you to cut and paste the press release into the body of the email, rather than sending it as an attachment. All press releases must include a contact person for reporters to follow up with.

 

PUBLICITY TIPS

  • Present basic information on the Destination Imagination program.
  • Personalize your approach! Provide a compelling story and make the case for why the local community should know about your team.
  • Provide information on important events your team is hosting or attending, such as fundraisers, DI tournaments, etc.
  • Share a call to action – talk about the benefits of Destination Imagination and provide our organization’s website address for more information.
  • Provide visuals – Send journalists and producers high-resolution photos and/or videos. Print publications typically require high-resolution photos (at least 300 dpi).
  • Contact your local media sooner than later! Journalists need time to pitch and write a story, so advance warning is extremely important.
  • Use social media – Many news websites across the globe get their content from social media channels—especially Twitter. Share your project or team story on social media and be sure to tag your local media stations!

Get started today by downloading our press release template for teams. Best of luck!

Looking to get a head start on fundraising for Global Finals? Check out our Global Finals Fundraising Toolkit.